Innovative retail spaces
With a pluralistic merging of what the word retail means, driving innovation across retail comes down to a multi-level playing field.
Let's illustrate this idea with examples of how Australian companies are being innovative in their retail store design and the bold ways that they are presenting their merchandise to support this innovation.
Tarocash is one retailer that has been going through a transformation over recent years with flexible store design - a key highlight to creating change quickly and
easily in store.
“Through the development of a kit of parts with flexible modular units, the Tarocash
merchandising team is able to continually reinvent the merchandise display within the store, as well as being time and cost efficient to roll out across the Tarocash portfolio.” Danielle Barclay from e-2.
Stores like Glue and Cotton On are doing big aggregated stores, with all their brands under one roof – where they end up looking like department stores.
Innovative eTailing
Tellingly, there are already a number of eCommerce platforms on the market.
Depending on the size of the business and the expectations of turnover and traffic, the most suitable final platform that suits your business will vary from purpose to purpose.
One that we have had our eye on for a number of years before it even launched in Australia is Demandware, which Digital Agency Amblique has partnered with in.
Apparel Group was one of the first in Australia to successfully launch their new online strategy with Demandware enabling the group which houses brands like Sportscraft, Saba and Willow to step up to the next level of business innovation by integrating their back and front ends of the business to create a savvy multi platform hub compatible with all potential “sales” devices.
Fashion is constantly evolving and digital commerce is an increasingly strategic growth avenue for retailers. In order to meet their needs, retailers are moving away from on-premise solutions and choosing platforms based on fast time-to-market advantages, rich merchandising capabilities and secure, scalable environments that support omni-channel operations.