It's official.
Topshop, Topman and Miss Selfridge websites are now redirecting consumers to Asos.
Asos acquired the brands from Arcadia Group in a deal worth £330million (AU$588 million) this month.
Topshop's eCommerce site has been updated to read: "Topshop is now part of ASOS! Head to ASOS now to shop the brand and stay tuned for the full collection."
Similar messages are also in place on the Topman and Miss Selfridge websites.
But how many Australian consumers actually visit the two sites?
ragtrader.com.au asked traffic monitor SEMRush to crunch the search data, with findings revealing stronger year-on-year (YOY) demand for Asos.
According to the firm, Australian online searches saw a 17% YOY increase from January 2019.
The cyber sales period also drove growth with 6,674,519 visits in November 2020.
In contrast, Topshop recorded a 15% decline in YOY searches from January 2019 and just 92,630 Australian visits during the cyber sales period in November.
ASOS:
• According to Aus online searches asos.com saw a 17% increase in searches YoY from January 2019
• According to Aus online searches asos.com had 4,096,701 average monthly site visits in 2020
• According to Aus online searches asos.com had 3,511,833 average monthly site visits in 2019
• With a maximum number of 6,674,519 visits in November 2020 and a minimum of 1,195,970 in January 2019
TOPSHOP:
• According to Aus online searches topshop.com saw a -15% decrease in searches YoY from January 2019
• According to Aus online searches topshop.com had 61,255 average monthly site visits in 2020
• According to Aus online searches topshop.com had 72,100 average monthly site visits in 2019
• With a maximum number of 92,630 visits in November 2020 and a minimum of 43,210 in August 2020