Global etail giant Asos has launched another initiative aimed at growing its already booming sales down under.
Asos has partnered with travel website lastminute.com.au to offer consumers the opportunity to win 'The Ultimate London Fashion Experience'.
The prize includes return flights, five-star accommodation, an Asos wardrobe, styling session at Asos headquarters and tickets to London Fashion Week.
Asos is currently the most visited apparel site in the currently, selling a product every nine seconds to local consumers.
lastminute.com.au general manger Kirsty Harrison said the etailer was a perfect fit for its "female-focussed" strategy.
"We've found partnership marketing with like-minded brands can be an excellent strategy to reach a key target market and increase brand awareness, drive database acquisition and ultimately help to increase sales."
Asos currently has an Australian country manager, marketing manager and dedicated PR firm to drive sales within the region.
Details on its latest promotion can be viewed here.
ASOS: Stepping up its Australian presence.
