The Australian Retailers Association (ARA) will host a second “Engage in E-tail” seminar tomorrow, following strong demand from retailers keen to embrace online trading.
The seminar, supported by the Australian Sporting Goods Association (ASGA), will kick off tomorrow (August 2) at the Moore Park Golf centre in Sydney and is one of a range of talks which will be held in Sydney and Melbourne throughout August, September and October.
According to the ARA, the seminar will cover “everything online and e-commerce to help Australian bricks and mortar retailers embrace the online space, whether they are venturing where they haven’t been before or they want to improve their online trade capabilities”.
Specific topics include analysing the online trend and consumer behaviour; getting retailers started online; strategies to increase retailers’ online presence and e-commerce capibilities, sharing in-store deals online, supply chain and logistics for online retail, M-commerce and social media for retail.
The event will also welcome a selection of industry experts and online gurus, including Quantium’s Simon Smith (former CEO of Ebay 2000 - 2008) and Google’s head of retail Ross McDonald, who will share expert insights into online retail market place trends. Paul Greenberg of DealsDirect.com.au, and Tim Pope of Portalogue and Ecommerce Websites will also present at the seminar.
ARA executive director Russell Zimmerman said the seminars would answer key questions and provide valuable information for retailers interested in online trading.
“Engage in E-tail will answer questions for retailers wanting to embrace the online space such as: what is e-tailing, how much do I need to invest, what skills do I need and what technology do I need, how can I increase my online presence and ecommerce capabilities?” he said.
Australian Sporting Goods Association executive director Brad Kitschke added that retailers could not afford to ignore the advantages of the online marketplace.
“Consumers are demanding different ways to shop and the retail community needs to embrace this trend and the opportunities that a multi channel approach to market offers. Engage in E-tail seminars give retailers the kick start they need to begin their journey into online retailing in order to reach their existing and new customers via the channels through which consumers operate and conduct business, ” he said.
The Sydney seminar tomorrow will be free for ARA and ASGA members and $200 per person for non- members. For more information and to book, email events@retail.org.au or call 1300 368 041.