• Elisha Hopkinson - APG & Co CEO
    Elisha Hopkinson - APG & Co CEO
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APG & Co has announced that after 15 months in the role, Martin Matthews will step down as CEO and will be replaced by Elisha Hopkinson. 

Hopkinson has been with APG & Co for 14 years and has worked in the fashion industry both in Australia and internationally for over two decades.

According to APG & Co Hopkinson has been a key part of developing the group strategy for brands Sportscraft, Saba and Jag, working as MD of brands, GM of product and creative director throughout her career with the business. 

APG & Co. chairman Peter Birtles welcomed Hopkinson to her new role. 

"APG & Co is positioned to enter an exciting new era of strategic growth and as such recognises the need to implement a structure which propels us forward in the most efficient and effective manner.

"As a result, we are pleased to announce that Elisha Hopkinson has been appointed the new chief executive officer. 

"We would like to thank Martin and acknowledge the contribution he has made over the past 15 months and wish him all the very best in his future endeavours," Birtles said. 

Matthews will leave the business on February 25 2022 and Hopkinson will become CEO effective February 28 2022. 

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