Australian fashion label Alice McCall has entered into liquidation, with insolvency firm Worrells’ principal Matthew Kucianski appointed as liquidator.

This is the latest financial blow to the womenswear brand, after it emerged from voluntary administration in January 2021. 

The announcement comes as Alice McCall is listed on the PayPal Melbourne Fashion Festival’s Premium Runway Series for 2023, alongside other brands such as Leo Lin, Ginger & Smart, and Aje.

Alice McCall is an Australian fashion company that has operated for over a decade with a presence in the retail market through several stores in prime locations and online resellers, including The Iconic.

Worrells said that despite attempts to restructure its debt and reduce its store footprint in 2020, the company was unable to overcome the challenges posed by the pandemic, and ultimately a decision was made to appoint Worrells to oversee its winding up.

Kucianski said this is a difficult time for everyone involved.

“We will do our utmost to support all stakeholders throughout the liquidation process,” Kucianski said. “Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner, and that all parties are kept informed of developments as they arise.”

Alice McCall’s Melbourne, Brisbane, and Sydney stores have now closed. Its online channels are still active, with a clearance sale underway, including nothing over $100 sitewide.

Worrells is urging creditors to lodge any proof of debts via its website, under file information.

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