AFW question time - Ragtrader

As Australian Fashion Week organisers prepare to reformat the annual trade event, see what questions are being asked of participating designers.

Ragtrader can reveal the survey being distributed to local designers as part of a consultation process by IMG Fashion.

For more on the changes planned, as well as an exclusive interview with the global events firm, pick up a copy of Ragtrader's November 18 edition.

For www.ragtrader.com.au's exclusive story on recent executive departures at IMG Fashion Asia Pacific click here.

1. Please rank reasons for your participation in Mercedes-Benz Fashion Week Australia. (1 is the most important and 4 is the least important).

Increase brand awareness and garner media coverage

Reach local/regional buyers

Reach international buyers

Entertain key clients/retailers

2. To accomplish your goals, what would the ideal timing of Mercedes-Benz Fashion Week Australia be?

Latter half of March

First half of April

Latter half of April

First half of May

3. In terms of live presentation of a collection, what format interests you most?

On-site runway show

Off-site runway show

Creative installation with live models

Participation in group runway show

By appointment only salon/designer suites

Digital via film or live stream

Not interested in live presentation (skip question 4 and 5)

4. Please rank what elements are most important in your show venue. (1 is the most important and 5 is the least important).

Seating capacity

Digital/AV resources

Lighting/sound resources

Flexible staging

Backstage area

5. In order of priority, what other services are most important to your show execution? (1 is the most important and 5 is the least important).

Domestic delegate lists

International delegate lists

Inclusion in marketing materials

Inclusion in website and social media platform

Inclusion in special marketing programs (live streaming etc.)

6. What international trade shows do you participate in, if any?

Coterie

Magic/Project

ENK Vegas

Capsule

LA Market

Premium

Swim Association of Florida trade show

Other

7. What domestic trade shows do you participate in, if any?

Fashion Exposed

The Wearer's Right

Australian Shoe Fair

Bags and Accessories Fair

Premier

Other

8. What regional markets are you currently stocked in/do you have sales representation in?

North America

South America

Asia Pacific (incl China)

Central Asia/Middle East

Eastern Europe (incl Russia)

Western Europe

Africa

9. Please rank the markets you are most interested in as growth opportunities for your brand(s) overseas. (1 is most interested