Australian marketers are lagging behind their global counterparts, an Adobe study released at the MWC Conference in Barcelona found.
Only 15% of Australians believe local marketers are doing a good job.
Findings revealed that 40% of Australian residents think very few of the number of product/service offers they receive are right for them – meanwhile, the global average is 33%.
The report also uncovered insights into mobile shopping trends in Australia, with 90% of consumers expressing a strong preference to see/touch before they buy, despite two-thirds saying they can do all retail activities they want to on a mobile device.
The percentage is even higher among millennials and women, with seven in 10 saying they can do all activities they want on a mobile device.
Another key finding is that Australia has the lowest rate of voice usage, along with New Zealand, Japan and Germany.
The research revealed that only 14% of Australian residents constantly/frequently use voice commands on their devices, and 65% rarely or never do.
Over four in 10 current users expect their use of voice technology to increase in the next couple of years.
39% of people in Australia prefer to use a company's mobile app than check a mobile website.
However, only a minority of people have more than nine 'retail' apps installed on their device, and less than one in six have more than 20 apps installed.