Jeanswest is making history with a model-less campaign: it's featuring seven of its own customers.
Wearing their preferred Jeanswest denim fits, customers in the campaign complete the sentence, ‘Jeanswest fits my…’ in a new photo series.
The creative is shot by fashion photographer and regular crew member on Jeanswest campaigns, Carlotta Moye.
The brand’s vision for this campaign is to celebrate a myriad of body shapes and lifestyles.
Melbourne Mum Isuri, when asked how Jeanswest fits her lifestyle, said:
“When I discovered Curve Embracer jeans it was life changing. I never wore jeans before last year, and now I wear jeans day and night. Curve Embracers changed my life.”
Jeanswest denim product manager Adrienne Famlonga, who began her career as Jeanswest store manager in Perth over 10 years ago, also features in the creative.
“Our job is to listen to our customers and identify their needs, so we can continue delivering innovative, quality denim ranges that ensure at any one time there’s always a style and fit for everyone."
Jeanswest stocks over 200 denim options in-store and online at any given time.
Women’s fits such as the Curve Embracer, Butt Lifter, Tummy Trimmer, Hip Hugger, Skinny and Maternity ranges are in high demand, as are the men’s denim collections which include skinny, slim tapered, slim, straight, and bootcut leg options.
The new denim campaign launches today across Australia and New Zealand.