Myer has launched its Christmas campaign, 'Unriddle Christmas', helping Aussies to buy for those that are vague with their Christmas wishes.
First previewed to the retailer's MyerOne loyalty program, which has 5 million members, the campaign launches with a film titled ‘The Vague Carol’ - a reinterpretation of the famous Christmas song, Joy to the World.
To make it easy to buy for those who say 'I'm not sure,' or 'Whatever you think,' when asked what they want for Christmas, Myer has organised its eCommerce site into gift categories including gifts for him and her, personalised gifts, gifts by interest and gifts by price.
Myer chief customer officer Geoff Ikin welcomed the launch of the Christmas campaign.
"Christmas is a busy time of year, that’s made ever so slightly more complicated by our attempts at trying to guess the perfect gifts for loved ones.
"With the vast Christmas range on offer in-store and online at Myer, we’re here to help Australians Unriddle Christmas, with our expert Giftician service and wide range of gifts that everyone will love.
"This campaign is about capturing the joy and fun of Christmas for all Australians by playfully turning those vague wishes into wonderful gifts, providing a great way to showcase the many reasons we continue to be the home of Christmas gifting," he said.
The 'Unriddle Christmas' campaign follows Myer's 'Bigger than Christmas' campaign in 2020, which clocked up more than 83,000 views on YouTube.
The campaign will be available to view across all of Myer’s platforms including TV, BVOD, OOH, digital, social, online and in-store.
View ‘The Vague Carol’ below.