After trading out of administration, Tuchuzy founder Daria Sakic reveals a new direction with sustainable brands such as Studio Jacklyn joining its portfolio.
Tuchuzy is undergoing a reimagining as we move full steam ahead into the next quarter.
With what is happening in the world around us, luxury fashion houses and contemporary fashion retailers are being challenged more so than ever before as consumer mindsets and behaviour shifts.
With more emphasis on health and wellbeing, the community and the environment, patterns of retail consumption are starting to reflect this.
This is why I am renewing a focus in uniting brands that Tuchuzy supports and encouraging others to make more conscious decisions.
Excess material, excess stock, fabrics that can’t stand up to the test of time, pieces that date within the season and the impact to the world around us.
We can’t ignore our hand in this any longer and the decisions we make can mean mounting discarded clothes that can take up to 200 years to degrade.
There are ground-breaking innovations happening all around us with new fabrications and ways to reduce our carbon footprint in manufacturing and distribution.
It is clear with so much changing around us we can’t keep doing the same thing, but also that we don’t need to compromise.
No longer does sustainable mean sacrificing premium quality. Nowadays, it can be quite the opposite.
Making the decision and continuing to stand for this is important.
Customers are looking at us as guides and to show them what is out there.
When I look at new brands or collections, I make sure I ask these questions:
1. Will they be a timeless addition to the wardrobe?
2. When and how long will they be worn?
3. What are the values behind the brand and what can they bring to the table?
4. Does it answer what the customer wants and represent a better, more sustainable choice?
In our pursuit for innovation and building a responsible business, we are proud to be a part of Studio Jacklyn’s journey in the industry.
Founded by Emily Gurr, Studio Jacklyn launched earlier this year to much fanfare, and we can see why.
Each limited collection is responsibly designed, ethically sourced and produced with the environment and the customer in mind.
Smily says:
“As humans we have a responsibility to tread with care and to give back to humankind. As a creative director, I truly believe I have a responsibility to try and minimise our impact on the planet and ensure good and safe working conditions are universal.
"We don’t use plastic in production and we monitor the entire value chain such as ensuring we use best-in-class materials like organic, natural fibres or upcycling dead stock materials all while balancing high quality tailoring that lasts.
"I’m continuing to hone and innovate our choice of fabrics and technology, as well as ensuring no plastic and minimal packaging.
"Our core believe is by creating high quality, premium pieces, it will limit production and reduce waste ending up in landfill. We’re also shifting production to Australia to support the Australian economy and community.
"By doing so, I hope I can contribute to slowing down consumerism, encourage people to make conscious decisions and inspire them to reflect on their own lives and footprint.
"More and more, people will make values-based decisions, and by leading with purpose, quality and timeless pieces that will be treasured by this generation and even handed down to the next.”