Australian underwear subscription brand Knobby has launched its first range of winter apparel.
The range features a retro 'Australiana' theme and includes t-shirts, hoodies, pyjama sets and beanies.
The launch of the winter collection marks a major milestone for the brand, founder and creative director Rob Rand said.
"We’ve always wanted to do a seasonal apparel range that would be appealing to long term Knobby fans, but also catch the eye of people who are discovering Knobby for the first time and get them are immediately drawn in by our witty, cheeky and colloquial Aussie nature.
"Everything we’ve included in our winter range has been created to keep you warm, comfy and looking awesome so you can wear it around the house and just as easily wear it out and about.
"Another added benefit is this range will also suit the more than 4.3 million Aussies working from home, looking to have something comfy they can wear while working that won’t upset the boss if a last minute video call is sprung on them," he said.
The latest range builds on the brands growth over the past six years, having last year sent out 350,000 pairs of underwear.
The brand has also collaborated with Australian motocross star Chad Reed on race underwear.
Rand added that the apparel adds yet another layer of excitement to the brand.
"From the day we started Knobby we’ve also focused on making our customers feel like they are part of the brand and give them that sense of excitement every time they receive their monthly subscription or that something extra they have bought to treat themselves.
"We are very excited to launch our winter apparel range and we can’t wait to do this all over again with our next seasonal drop which is scheduled for this summer," he said.
The range is available now on the Knobby website and retails for between $20 and $80.