Country Road is set to further advance its sustainability mission, launching its new Towards Circularity collection next week.
The new range will utilise the brand's own garment waste to create new products for men, women and teens.
Towards Circularity is a result of a collaborative approach between Country Road and it's long-standing supplier Kashion.
Country Road brand impact and community manager Fabia Pryor said the business is proud to take this next step on its mission.
"We are so excited to launch Towards Circularity with Kashion.
"Throughout the garment production process, valuable fabric is usually lost due to cutting or faults.
"We’ve worked together to create a more circular process that transforms Country Road off-cuts and factory waste.
"This project is the next step in our journey towards greater circular design initiatives across the business," she said.
The Towards Circularity collection is made with 30% garment waste combined with 70% virgin cotton, for garment integrity, strength and durability.
The collection has been 12 months in the making and has the potential to divert 100,000 kilograms of textile waste from landfill per year.
Kashion sales manager Lisa said that the first challenge in creating the collection was finding a factory who could blend the recycled and virgin materials together, for Kashion to use.
"The big challenge was to find a spinner who had the ability and was willing to support us.
"There were only a few spinners who could develop it.
"For the recycled cotton program, we have to sort off-cuts by colours and different fabric quality.
"Strict collection requirements are necessary to ensure the final recycled yarn is good quality, otherwise it will not be up to standard to knit into fabric.
"So, the big change in the internal process is in how to sort off-cuts properly and reuse them," she said.
The sorting process has opened up new jobs at Kashion, giving less-skilled workers the opportunity to be employed in the garment industry.
The Towards Circularity collection features sweat tops, pants and t-shirts.
Country Road has hopes to expand the collection further and introduce new garments to the range.
Towards Circularity launches in store and online from February 07.