Australia's most influential fashion industry leaders will reveal their strategies for success in this groundbreaking half-day conference. Presentations, panels and fireside chats will unearth exclusive insights.
Thursday 27 May | 8am | Monkey Baa, Sydney
Sydney Live Agenda 2021: Retail Rebooted
8.25am: Welcome address, Ragtrader publisher Assia Benmedjdoub
8.30am: How to build a brand for success
PRESENTATION: Stylerunner GM Ryan Edelmuth
The Australian fashion industry is anticipated to grow as part of a post-pandemic boom in retail spending. While industry competition is also projected to intensify, forward-thinking operators are harnessing new channels and growth strategies to diversify. In this opening presentation, Ryan Edlemuth reveals how Stylerunner has amplified brand, revenue and reach through a range of initiatives under Accent Group.
8.55am: The secrets to longevity
FIRESIDE CHAT: Parlour X founder Eva Galambos and Be Frank Group founder Jackie Frank
Every year, thousands of ambitious entrepreneurs start new businesses in search of success and opportunity. So what are the hallmarks of longevity? In 2021, Parlour X founder Eva Galambos will celebrate two decades of trade as a pioneer of luxury fashion in Australia. Two titans take the stage to discuss her key strategies for long-term success, as former Marie Claire editor and Be Frank Group founder Jackie Frank hosts this fireside chat.
9.20am: Fast and Lean – range planning in an accelerated world
A presentation from our sponsor Style Arcade.
9.30am: Rebooting the retail economy
PANEL: APG & Co (Sportscraft, Saba, Jag) CEO Martin Matthews, ACTA Capital CEO Richard Facioni, New Republique CEO Nima Yassini.
Australia’s economic forecast is buoyant as it bounces back to its pre-pandemic size. According to the International Monetary Fund, the economy will expand by 4.5 per cent this year after contracting by 2.4 percent in 2020. How are retailers navigating the playing field? A panel of powerful business leaders discuss their pandemic pivots, future outlook and current strategies to keep them ahead of the game. Presenting partner: New Republique.
9.55am: What competition? How to create a breakthrough
VIDEO: The Inspired Unemployed founders Jack Steele and Matt Ford
With 1.1 million followers on Instagram and prestigious deals with the likes of Fendi, The Inspired Unemployed have created a social media empire. In this special video for Ragtrader Live, Jack Steele and Matt Ford reveal their breakthrough moments and advice for fashion brands.
10.00am: Morning tea
10.20am: The pillars of a powerful social strategy
A presentation from our sponsor Facebook.
10.35am: Brand and the transformation of modern customers
PRESENTATION: Kathmandu chief customer officer Eva Barrett
The disruption of 2020/2021 has accelerated retail transformation with customers thinking, engaging and transacting differently. Now firmly at the centre of their own retail journeys, the competitive playing field for retailers has intensified. As Kathmandu’s first CCO, Eva Barrett will reveal how the brand has amplified its customer-centric initiatives to engage this new generation of shoppers.
11.am: The 2 Minute Pitch
A sponsored message from Kornit.
11.05am: The new marketing rulebook
PANEL: Witchery head of marketing and digital Nicky Rowsell, Surfstitch, eCommerce and brand head Dane Patterson and Hugo Boss SEAPAC regional director of marketing and communications Nick Troedson.
With the retail landscape in a constant state of transformation, marketers are now playing a larger and more critical role in driving awareness, engagement and revenue. In this special closing panel, they reveal their most successful ideas and campaigns of 2020/21 as well as an outlook for the future. From their pandemic pivots to long-term strategies, the session will equip brands with new tools for their marketing rulebook.
For sponsorship opportunities contact: firstname.lastname@example.org