As reported in ragtrader.com.au, Peachy Pink recently became the first fashion brand to feature on the infamous Shonky Awards list. Choice said the label misled the market with bogus product advertising via its Peachy Pink Anti Cellulite Shapewear, which claims to reduce cellulite and assist in weightloss.
At the time, Choice director of campaigns & communications, Christopher Zinn, said Choice questioned the credibility of clinical tests undertaken on Peachy Pink pants by companies such as Spin Control Laboratories. Zinn also said no clinical tests were published in a peer reviewed journal either, adding suspicion to the claims.
“Peachy Pink made the list because it made claims that we felt couldn’t be substantiated by clinical evidence,” he said. However, Julia Kayrouz, director of Peachy Pink Australia, has disputed the Shonky Awards listing, claiming Choice acted unfairly. The company is now also considering legal action against Choice on the charge of defamation, claiming the listing has damaged the brand’s reputation significantly.
“Peachy Pink literally sold tens of thousands of garments when it was featured on Today Tonight twice, and it also sold out in many countries with many repeat customers. However, due to this article the average reader may now be under the implied impression that Peachy Pink has no evidence at all to support its claim,” Kayrouz said.
“Choice also never approached Peachy Pink for any results or explanation of any claims made on the website. So we are unsure how they reached their conclusion prior to receiving any studies, or if any testing had been conducted by Choice.”
Kayrouz said all claims Peachy Pink made were based on “three independent university studies”, including Medical College in Kangwon University Korea, Korea & Tokushima Univeristy in Japan and and Spin Control laboratories in France. Kayrouz also revealed that Choice has backtracked on its initial stance regarding the authenticity of Peachy Pink’s clinical evidence.
“The latest study results from Spin Control Laboratory, France, tests cosmetic products for the likes of Estee Lauder, Dior, YSL, to name a few. We even have an email from Choice campaigns manager Christopher Zinn post the awards, stating he ‘does’ see some credibility in Spin Control Laboratory. His response was: ‘We note that Spincontrol appears to have some credible alliances and has had research published in peer reviewed journals’. This is post the awards in an email sent to us, however in Choice’s original awards article, they question the entire credibility of Spin Control Laboratory,” Kayrouz said.
The Choice Shonky Awards, launched in 2006, aim to research and expose dubious, risky and dangerous products being sold in Australia.
