The Victorian premier utilised the launch of L'Oreal Melbourne Fashion Festival (LMFF) to reaffirm his commitment to establishing a Melbourne textile, clothing and footwear (TCF) precinct.
Premier Ted Baillieu and governor of Victoria David de Kretser joined LMFF creative director Grant Pearce to launch the 2011 instalment of LMFF last night (February 9).
Baillieu said a new TCF precinct in Melbourne would enhance the retail experience for consumers as well as attract new designers and wholesalers.
“The proposed precinct has the potential to improve synergies and efficiencies within this important industry, providing the impetus for new textile, clothing and footwear promotional and tourism events, as well as links with the Festival,” Baillieu said.
“An Australian-first TCF National Innovation Centre will form the centrepiece of the TCF precinct and act as a centre of excellence, improving productivity, quality and marketability.”
The announcement came as the directors of LMFF unveiled new elements to the consumer festival. Brand new to LMFF this year will be 'Fashion Full Stop', a consumer launch that will celebrate 'decades of Australian fashion and music'. The launch will incorporate live theatre and music as well as involvement from stalwart designers such as Jenny Bannister and Collette Dinnigan. Labels such as Speedo, Jag, Bonds and Romance Was Born will also take part.
Also new for LMFF in 2011 is a menswear runway show and a festival iPad application. Regular elements such as the LMFF business seminars, trunk shows and graduate showcase will return in 2011.
“The Fashion Festival has grown to become the world's largest consumer and retail-focused fashion event and continues to engage business and community while fostering innovation and emerging talent, further enhancing Melbourne's reputation as the cultural capital of Australia,” Baillieu said.
LMFF will be held in Melbourne from March 14 to 20. The annual event aims to promote the Australian fashion industry, stimulate sales and present Melbourne as a centre of design excellence.