MELBOURNE: Myer has revealed improved customer service and a reduction in shrinkage are among its primary focuses for the 2011 financial year.
The department store announced strategies to improve the two areas of its business at an investor day presentation hosted in Melbourne.
Among the methods it will employ to improve customer service are a renewed focus on team culture and an investment in productivity-increasing technologies. These will include new transaction centres to be staffed at all times and located in high service departments such as footwear.
The store is also planning to generate 'wayfinder' signage to make store navigation easier for customers; double the duration of new staff training programs; and swell the number of sales staff in its 'high performance club' from 336 to 1000 members.
Myer commenced addressing issues with
shrinkage in 2010 by completing its CCTV roll out and implementing
fitting room policies.
The store aims to continue monitoring
its product in 2011 with a more controlled
stocktake execution.