Cafe - New Novel from Fraser McEwing

If you like Fraser's sense of humour you'll enjoy his recently published new novel Café. It is available online now at fraserbeathmcewing.com. Bookshops will begin to stock it from April 2009.

Café is a novel that hilariously lifts the lid on pyramid selling. Meet the people - you might be one of them - who get sucked in by a promise of working from home to get rich. A few do, but most lose friends and lose money.

Café is told by Ed Sharock, a burnt-out advertising copywriter who will lose his job unless he comes up with a winning brand for an American pet-food company. Although Ed is elated when he hits the jackpot, he is dismayed to find that the miraculous products are marketed only through pyramid selling - which he detests.

But Ed is seduced by the hype and struggles through prospecting his 'warm circle' until he hits the terrifying brick wall of the cold call. Does he find a way over or turn and run?

Ed lets us into his quirky and highly inventive mind as he grapples with handling rejection, sexual preferences, loyalty and, finally, the demands of his conscience.