Bespoke etailer launches
Global domination is on the cards for an Australian company that allows shoppers to create and customise their own tailored shirts.
From cuffs and collars to buttons and pockets, newly launched A-Tailor lets men completely design their own formal wear at the click of a button. The Melbourne-based company is the brainchild of John Tellis, who is also director of Australia’s Germanicos Bespoke Tailors.
Plans are also afoot for a tailor-made jeans section early next year.
Despite the site being in its infancy, Tellis said he is optimistic about it - a global rollout is planned and in the next three months he is also launching a bespoke online tailoring service for women.
“Atailor.com.au is a place for men to jump online and become their own fashion designer to specify how every aspect of a shirt is made for them,” Tellis said. “This is a new experience for Australians looking for high-quality hassle-free shopping. It’s about offering a product so that everyone can experience the exclusivity of ordering tailor-made shirts that have traditionally been beyond the realms of affordability.”
A-Tailor shirts are created by the customer using the site’s online 3D designer software and are manufactured in Thailand thanks to a new partnership. The fabric is 100 per cent European cotton, there is a plethora of colours and patterns to choose from and the shirts cost from $149 and arrive six weeks later. There is also the option to change the sleeve length, have differing inside contrasts, add monograms and shoppers can even choose the colour of their buttons and thread.
In January, A-Tailor will launch a Canadian site and then monthly, one by one, websites will open across the world following with the UK in February, then the USA, Germany, Japan, South Africa and so on. New Zealand’s site will go live in July and by December 2012 A-Tailor will have web domains in at least 13 countries.
Tellis, who has more than 12 years in the fashion and bespoke tailoring service, said all international sites will have a strong Australian influence and by the end of the year he hopes to provide similar options for suits, ties and trousers.
Pippa Chambers