As reported by Shoe Trader last week, Hush Puppies has launched a new unisex, athleisure footwear range, Bounce Max.
Speaking to Hush Puppies' marketing manager, Jamie Kouktzelas, Shoe Trader was interested to get further insights into the range, as well as Hush Puppies' plans for the category for the future.
Why has Hush Puppies branched into the Athleisure market?
Hush Puppies has always stood for casual comfort. It makes sense for us to branch into the athleisure market which is not only getting larger and stronger in it’s offering but is also synonymous with casual comfort.
Our amazing Bounce technology lets us play in this category with authenticity and be a strong competitor to large global sporting brands!
What makes this shoe different?
It’s designed to enhance your foot’s natural walking motion. Its unique sole is split into five pods that interlink and compress to guide your foot’s natural movement from heel to toe; making every step a chain reaction of absorbing shock and providing energy transfer.
It really is the most comfortable shoe and you need to get it on your feet to feel the difference.
Are there plans for more athleisure shoes to come from Hush Puppies?
We have already expanded our athleisure range in our current season off the back of an outstanding SS18 season!
After a lot of trial and error, we have really found our place in the very large athleisure market and can only see it going from strength to strength for future seasons.
What are the material specifications?
Knit textile uppers hug your feet. They are combined with a soft mesh lining and footbed for climate control and odour prevention.
The removable contour cushion insole combines layers of memory foam with a moulded EVA heel and anatomical arch support.
The multi density moulded EVA midsole provides the ultimate cushioning and flexibility and the rubber outsole provides excellent traction and durability.