Hush Puppies Australia has expanded into the outdoor adventure footwear category, with the launch of 'The Adventure Shoe.'

The Adventure Shoe has been crafted through a combination of Hush Puppies' comfort technology, oiled leather, soft mesh lining and soft padding. 

The four styles in the range include both lace-up and slip-on options in natural colours brown, black and khaki.

Hush Puppies Australia marketing manager Jamie Kouktzelas said the launch will allow the brand to tap into a new customer segment. 

"This is a really exciting new category for Hush Puppies to play in.

"We are looking forward to introducing the brand, our new Adventure Shoe range and hiking shoe technology to a whole new group of consumers.

"Designed for those that love the outdoors, we are bringing Hush Puppies signature comfort technology to the campsite, your favourite hiking trail and walking track.

"With Aussies exploring their own backyard, now more than ever, we are encouraging our adventurous customers to get out in nature, give the Adventure Shoe a go and take a hike with Hush Puppies," she said. 

The Adventure Shoe is available now in Hush Puppies stores and online. 

The range is priced between $189.95 to $199.95 in both women's and men's styles. 

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