Accent Group has opened the doors of its 150th Platypus store in Karrinyup, WA.
The 600m2 'Super Door' store is a key destination for Accent, housing 1,300 SKUs across brands including Vans, Adidas, Puma, Doc Martens and Nike.
Key customer experience highlights in the store include a shoe recycling station called 'Imprint > Footprint.'
The station is kitted out with a basketball hoop so customers can ‘make their next shot count’ by dunking shoes through the hoop into the recycling box.
Platypus GM Armando Pedruco said that the brand's bricks-and-mortar success comes from its enthusiastic store teams.
"We are the go-to brand for youth footwear, but Platypus is much more than that and we want all Australians and New Zealanders to think Platypus when they’re looking for a shoe for any occasion.
"We’re striving to bring the magic back to bricks-and-mortar retail through exceptional in-store customer experience and innovative services.
"Our strength lies in our passionate in-store teams who play a vital role in the growth of Platypus," he said.
While celebrating the 150th store milestone, Platypus has its sights set on further growth, with plans to grow to 250 stores within the next three to five years.
Regional locations will play a key part in the next phase of growth and is "key to its success in the years to come," the brand said in a statement.
Accent Group acquired Platypus in 2007 when the brand had 11 stores across Australia.
Since then, the brand has also expanded into New Zealand with store and eCommerce and has launched several omnichannel capabilities including endless aisle, click and dispatch and click and collect.
Platypus is one of Accent's leading retail brands which includes Hype DC, Stylerunner and the newly acquired Glue Store.