• Acler creative directors Kathryn Forth & Julia Ritorto
    Acler creative directors Kathryn Forth & Julia Ritorto

As part of PayPal Melbourne Fashion Festival, Ragtrader talks to Acler creative directors Kathryn Forth and Julia Ritorto about their brand. 

What is popular among your customers right now?

As events and social calendars start to fill up again, we are certainly starting to see this reflected in the way our customers are shopping.

It is great to see our customers having a reason to get dressed up again!

Our shirt dresses have always been a popular pick by our customers, as they are effortless but always on trend.

How did you change your design style to adapt to the past two years?

The past two years for Acler has been about growing an extended offering of versatility and wearability within our collections.

A large part of our brand has always been based off event wear and a social lifestyle, so when these elements of our everyday life came to pause, we never changed our design style but instead kept true to the Acler aesthetic whilst ensuring we were offering versatility within each style.

Instead of a garment being something you buy with one event in mind, we designed and showed our customer how it could be adapted to be worn more casually and in a few different ways.

We also extended our categories of knitwear and denim, to reflect a more casual lifestyle, while still always offering the Acler difference.

What trends are you looking out for at PayPal Melbourne Fashion Festival?

Modern femininity, floral botanicals are still very strong and hero colours of lemon and greens in any hue.

Lots of volume, lace and romance contrasted by 90s shapes and utility.

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