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What is your day-to-day role?

Technology and data both play a major role in what we do at Mon Purse, so my mornings usually begin with checking in on global business news and reviewing top line numbers for insights. It’s important for me to touch base with our technology, marketing and production teams too, all the while juggling meetings and communication between Sydney, London and New York. That said, every single day is different, so this tends to keep things exciting.

What is the most rewarding aspect?

Representing Australian style and innovation on a global level is something that I am incredibly proud of, having recently launched Mon Purse in the US and UK markets. Beyond this though, it is just an honour to help our customers create the bags of their dreams. With 50 million design combinations, we’re growing what’s possible all the time and that’s incredibly liberating in terms of catering to people’s personal style.

What about the most challenging?

We are so humbled to be partnering with globally recognized retail pioneers like Selfridges and Bloomingdale’s, but with this increased exposure also comes the challenge of needing to be in more than one place at any given time. Fortunately, we have an incredible network of dedicated staff members to help make things easier on that front.

What’s your proudest moment at the company?

To be honest, every day is a proud moment. I still have to pinch myself that we only launched online in October 2014. Which means that we’ve really been trading for less than a year and a half now, but in that time so much has changed. We have opened the doors to our Paddington flagship and signed an exclusive deal with Myer, for example, we have collaborated with incredibly inspiring women like Laura Brown and most recently partnered with two of the most prestigious department stores in the world. Remembering how far we have come in such a short period of time is a source of constant pride for me.

Catch Lana and other speakers at Online Fashion Success in June, tickets on sale here.

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