• Lana Wilkinson at MFF 21 - Photo by: Lucas Dawson
    Lana Wilkinson at MFF 21 - Photo by: Lucas Dawson

In the fourth instalment of our Melbourne Fashion Festival special series, stylist and shoe designer Lana Wilkinson discusses the new digital aspects of the Festival. 

I feel so honoured and privileged to be involved with the 25th year of Melbourne Fashion Festival. 

It’s also my 10th year of being a stylist so it’s celebrations all round.

It’s been a tough past 12 months as an industry so I’m thrilled that I can hopefully inspire people to get creative and play with fashion once again.

This year it’s extremely exciting as it feels like it’s Melbourne’s time to come alive again and celebrate our renowned fashion, arts and cultural scene.

Melbourne and its people have been through so much in the last year so it’s important to get people excited and participating again in one of Australia’s most respected and loved fashion events.

Plus, the Melbourne Fashion Festival runways are now accessible for everyone which is great news for consumers and the industry.

It’s wonderful to see that the festival is utilising so many different Melbourne locations to bring this year’s programme to life.

I also love the way the festival has integrated art and film so strongly into this year’s programme.

The global arts industry has been so impacted by COVID-19 so it's great to see Melbourne’s art and cultural scene really come alive again via various exhibitions and presentations at leading Melbourne cultural institutions. 

And for those who would prefer to see the best of Australian fashion from the comfort of home they can watch the online shows.

The Festival has been presenting a series of digital runways from stunning Victorian locations showcasing designers including Maticevski and Paolo Sebastian.

This great addition to the programme ensures the festival is accessible for so many more people.

The digital world has changed the landscape and being able to shop product straight from the runway shows via the Festival’s new Shop The Runway digital magazine is such a fantastic idea.

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