As New Zealand Fashion Week (NZFW) kicks off, ragtrader.com.au shines a spotlight on some of the emerging designers. Introducing, Lucilla Gray.
What is the inspiration behind your collection at NZFW?
The collection showing at NZFW is inspired by mid century design, particularly my love for furniture and interiors from that era.
What are some of the core fabrications used?
The collection focuses around natural fibres and features heavy textural wool blends to ultra fine merinos.
What about key embellishments and detailing?
I always design a key print each season which is applied throughout the range. I have also featured the prints in a neckwear range which is new for this season.
Where will the range be manufactured?
My garments are all manufactured in New Zealand.
How many pieces are in your average collection and what are the average price points?
The range currently consists of around 25 pieces, with each season expanding in size. The average price point is around $500 NZD.
How many wholesale accounts and/or stores does your brand currently operate?
We are currently stocked in Wellington, New Zealand and operate an online store and made to order service for private clientele.
What do you see as the biggest challenge facing New Zealand designers?
The biggest challenge would be keeping our local manufacturing alive, we have seen a lot businesses close over the past few years and it’s important to have people with knowledge and skill in the community.
What do you see as the biggest opportunity?
New Zealand is more connected to the world than ever before, I think there’s opportunity to create global brands anywhere now.
What is a break-through moment you are most proud of?
My break-through moment this year was representing New Zealand at the International Woolmark Prize Regional in Sydney. I’m really proud of what I created for judging.
What is the biggest career challenge you've faced and how did you overcome it?
Every day you are faced with new challenges as an emerging designer, you just have to push through and learn from the experience.
Finally, where would you like to see your brand in five years?
I would like to see my brand stocked internationally in the next five years and open my own concept store.