Big W has continued to ramp up its fashion department with the launch of a new label.
Lyla & Co will launch with a spring/summer 2014 collection on October 16.
The on-trend label is aimed at teens with sizes ranging from 6 to 16.
Prices start at $8 for tanks, with denim shorts, scuba dresses, skirts, playsuits, metallic footwear and tribal accessories all on offer.
The Voice winner Anja Nissen has been appointed as the face of the new campaign.
Big W general manager of marketing Alison Jones said the range will be available nationally, in-store and online.
"Lyla & Co is tailored for the youth market and we know they’re going to love it. The range is bright, playful and bold and we are thrilled to have Anja Nissen representing Lyla & Co."