Yoox Net-A-Porter has announced the appointment of Natalie Lee as its general manager for the APAC region.
Lee joins the eTailer with significant fashion eCommerce experience, having most recently served as vice president of APAC for Vestiaire Collective, where she led the region on its mission to become a key hub for the business.
Prior to this, Lee held roles at large eCommerce businesses including Coupang - the largest online retailer in South Korea - where she led the fashion category, and Zalora, where she led the women’s fashion and beauty category.
In her new role, Lee will be responsible for overseeing marketing, communications, personal shopping and commercial planning across all APAC countries outside of mainland China and Japan, and will report to Paolo Mascio, chief regional officer.
Lee will work with her team to further build Yoox Net-A-Porter's presence in the market, where it services its customer base through multiple regional offices, distribution centres and digital production studios.
Mascio welcomed Lee's appointment to the role.
"APAC is one of the fastest growing online markets globally, making it one of the most exciting places in the world to be doing business.
"Natalie brings a wealth of experience in fashion ecommerce and has an exceptional understanding of the mindset and behaviours of APAC customers.
"We are excited to have her on board as we continue to strengthen our presence in the region," he said.
Yoox Net-A-Porter is made up of four multi-brand online stores, Net-A-Porter, Mr Porter, The Outnet and Yoox, specialising in luxury fashion and products.
The business reports it has 4.5 million customers in 180 countries.