Wittner has announced it will be launching a new luxury sneakers line in May after the successful trend of “chunky” sneakers in the luxury sneakers market in 2017.
Wittner head designer Louise Patrick and her team developed the new line after the success of Louis Vuitton and Balenciaga sneakers that dominated the luxury sneakers category in 2017.
In 2017, Louis Vuitton and Balenciaga controlled a majority of luxury sneakers sales with data from StockX showing that that the two brands combined for approximately 80% of sales over the year.
Wittner marketing manager Anna Kennedy said that the company believes this is a move towards the future of fashion and inclusivity after it initially hesitated at the trend.
“We were dead against it until our design team went to the recent shoe fair in Milan where it was completely unavoidable.
“Men and women had embraced the trend to the point where our head designer Louise couldn't ignore the fact this trend wasn't going anywhere.
“I think fashion has evolved beyond just what is considered beautiful, it's skin deep. To me, the 'dad sneaker' is a metaphor for how the fashion industry has started being more inclusive.
“Love it or hate it, this chunky sneaker is going to be everywhere next season.”