Wittner has called on an all-female creative team to help it launch its summer collection.
The Flourish campaign reminds customers that embracing the new – something many have had to do during 2020 – often results in the transformation into something stronger and more beautiful than before.
Speaking on the campaign, Wittner content coordinator Matthew Sposaro said the business made it a priority to partner with local businesses.
"For over 100 years its been our privilege to walk through life with the women of Australia.
"Flourish illustrates the transformative nature of the collection and the way the right shoe can not only change your day but your whole outlook.
"Given the challenges retail has faced in 2020, we made it a priority to showcase and celebrate Australian owned businesses, with the help from Sydney based stylist Patricia Lapique," he said.
CEO Catherine Williamson added that the business wanted to partner with all women to help soften some of the impacts from the pandemic.
"We know that women are/will be amongst the most impacted by the pandemic, so we decided to partner with an all-female creative team.
"Our campaign concept is designed to bring hope and optimism for what lies ahead as we move into summer," she said.
The Flourish collection spans seven styles across heels, pumps and flats.
It features a mix of natural colours and fabrications including linen, as well as pops of bright seasonal colours including lavender, fluro green and blue tie-dye.
Wittner's Flourish collection retails for between $155 and $220 and is available now.