Superdry has unleashed 25,000 scratch cards in all major cities nationally.
The move is part of a 'Naughty or Nice' Christmas campaign, giving customers the choice to win prizes or donate to charity.
Customers who select 'Naughty' can scratch to win one of six instant prizes, including $20 vouchers, one of 200 Superdry t-shirts or one of 25 jackets (valued at up to $250).
Those who select 'Nice' will see Superdry make a $2 donation on their behalf to Beyond Blue.
‘Naughty or Nice’ scratch cards will be available from any centre hosting a Superdry store and delivered by "Santa" to select letterboxes around the country.
To redeem, customers must present their scratched card to any Superdry concept store.
They can also scratch a digital card at www.superdrynaughtyornice.com.au