Pandora has unveiled a multi-sensory beehive at Sydney's Pitt Street Mall.
From March 23 - 25, the jewellery brand installed a 5-metre hive structure to celebrate the launch of Pandora Shine.
Pandora Shine is a new precious metal line in 18k gold-plated sterling silver.
The Hive’ replicated a working beehive.
This included ‘Humming Hubs’ that incorporated scent and sound and LED light panels that mimicked the movement of bees.
The sculptural golden hive was filled with metallic golden flowers that were subtly scented like real flowers, revealing new season Pandora charms within.
Immersive ‘humming hubs’ allowed visitors to place their heads inside the hive to hear the sound of bees buzzing.
The Pandora Shine Hive also served edible gold ice-creams.
Pandora ANZ marketing vice president Glenda Wolman said the brand wanted to engage all senses.
“This was an exciting launch for the brand, representing the next step in the brand’s evolution.
The Pandora Shine collection, in 18k gold-plated sterling silver, takes inspiration from nature and honeybees.
"The Hive was the perfect way to introduce our new jewellery collection to the Australian market in an innovative and engaging way."
The activation was executed by Melbourne-based experience and environment design studio, YourStudio.