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Oroton Group has had a challenging start to fiscal 2017.

The fashion house posted an 8% fall in comparable store sales during the first 17 weeks of the year.

Oroton chief Mark Newman said this was was partly due to strong comps growth in the same period last year.

"Whilst disappointing, this period does not represent a significant part of our full year trade," he told shareholders.

"As announced to the market in September, the start of FY17 remains challenging as we cycle strong comparable store sales growth from last year in a continuing very competitive market.

"However, as always at this time of year, the biggest trading months of the year are still to come and accordingly the first half of the financial year is hard to forecast.

"We are confident that as we approach this important holiday trading period we have a strong product offer and marketing programme, engaged customers and motivated teams."

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