What can jewellery retailers expect to fly off the shelves this Valentine's Day?
Diamonds reign supreme, according to a site search study conducted by SLI Systems.
The online software provider searched over 200,000 sites across Australia, US and UK to unearth the findings.
The top five most popular stone searches were Diamond at 56 per cent, Sapphire at 11 per cent, Emerald at 9 per cent, Pearl at 7 per cent, and Ruby at 7 per cent.
The most popular style searches were rings at 71 per cent, necklaces/pendants at 15 per cent, earrings at 9 per cent and bracelets at 5 per cent.