Australian based eCommerce brand White Fox Boutique is launching in the USA.
The launch includes an official eCommerce website for the region, as well as a showroom in the heart of downtown LA's fashion district.
White Fox began as a small women's ready-to-wear brand, having expanded rapidly into swim, accessories, activewear and a soon to be released unisex collection.
The brand has developed a cult following via high-profile influencer campaigns.
This includes hosting lavish VIP events, generating billions of media impressions per event.
Kourtney Kardashian was in attendance at the 2018 swim collection launch at Catch LA.
Meanwhile Ed Westwick was in attendance at the 2019 swim launch, held at a $25 million, four acre sprawling estate in Brentwood.