Australians will be given the chance to vote for or against same sex marriage until November 7.
As of September 12, a postal vote has been circulatied in a move that could see marriage equality legalised.
Fashion brands General Pants, Volley and Alpha 60 have encouraged voting enrolments through in-store and eCommerce promotions.
For others, the stakes have been raised even higher.
Gorman released 5000 free shirts with an exclusive 'Love Is Love' design to consumers who showed proof they had enrolled to vote.
Honey Birdette staged a flash mob from Pitt Street Mall to Martin Place on August 14, with models carrying placards and megaphones to voice their support for marriage equality.
Jeweller Nadia Neuman, via her boutique jewellery store Mondial, launched her marriage equality rings to raise money and awareness for the cause.
