Voice recognition, dynamic messaging, beacons and gesture control are just some of the new technologies unveiled by two major out of home (OOH) network's new national networks.
Ooh!Media has lifted the curtain on its new Excite screen network, comprised of 50 panels through retail centres across Australia, with the aim of rolling out 300 more.
The fully interactive panels are multi-touch and have gesture control, voice recognition technology, high definition web-cams and wifi.
Following suit, Adshel has officially launched its digital street furniture network, with 270 screens being switched on.
Adshel's screens will offer advertisers dynamic messaging, real-time capabilities and contextual relevance, with the scale of a national network.
They will also include Adshel's other recent product innovations, including beacon technology, and will be segmented through its tie-up with Roy Morgan's Helix Personas.
While the two networks are both different, boasting different capabilities and areas of focus, both point to the strength of location-based advertising in a mobile world.
This story first appeared on our sister site adnews.com.au