Newly appointed Vogue Australia editor Edwina McCann has revealed an ambitious future for vogue.com.au and earmarked the magazine's December edition as the first major reveal of its print direction.
Speaking at the International Woolmark Prize ceremony in Sydney last night, McCann confirmed a relaunch of the vogue.com.au platform from September 1.
McCann said the platform will be positioned as a fashion news source, with a new Spy Style blogger network also offering regular social media content daily.
The platform will also house a diffusion brand Miss Vogue, a revamped Club Vogue with exclusive offers for members and Vogue 365, a concept which will roll out images from the magazine's archive every day of the year.
McCann also promised one-of-a-kind advertorial concepts, as well as editorial contributions from the entire Vogue team.
While McCann said changes in the print edition will be evident from September, the December edition will be the first major issue under the new editorial team.
McCann was appointed to the position of Vogue Australia editor-in-chief in May, defecting from her role as editor of Harper's Bazaar Australia.