Japanese fashion retailer, Uniqlo, is set to take over Melbourne's Federation Square, in an upcoming activation.
The business will transform the iconic location into an interactive hub of activity, dubbed Down Town, inviting visitors to immerse themselves in an experience which elevates the core components of Uniqlo's down collection: colour, lightness and water-repellency.
Down Town will feature three unique spaces; a blackout cube filled with moving light installations and mirrors; a giant, clear bounce box; and, a colourful maze installation, situated below a rainwater exterior.
Uniqlo Australia marketing director, Tracey Lang, said the activation will encourage visitors to celebrate winter.
"Uniqlo Down Town is jam packed with surprise and delight moments to help celebrate the start of winter!
"We first opened our doors in Melbourne five years ago, so it seems fitting to now hold this special event for Melbournians to enjoy."
The free interactive activation will run from May 31 to June 01.