UK dancewear and accessories retailer firstposition.com has launched an e-commerce platform in Australia.
MD Kamlesh Raichura said the brand is now expanding its offer internationally.
"We are delighted to be able to bring our firstposition.com brand to the Australian market.
"We provide quality dancewear products at competitive prices in the UK and we are looking forward to providing our range to Australian customers, backed by the same high level of service that we have gained a reputation for over the years."
firstposition.com sells a range of popular brands such Capezio, Freed of London, 1st position, California Kisses, Pineapple, DSI, Supadance, Intermezzo and Wear Moi.
"We know how passionate Australians are about dance and we want to provide them with products that are stylish and high performing, but also at unbeatable prices," Raichura said.
The firstposition.com website has all pricing in Australian dollars and offers free delivery for orders over $150.
Deliveries below that amount are charged at $15.