Topshop Australia customers can expect a broader denim edit, as the global giant extends the category.
Topshop has revealed it sells one pair of jeans every five seconds globally: that's enough to fill the entire Sydney Opera House once a week.
The spring/summer 2019 season will mark the launch of four new fits.
These include the Balloon Boyfriend, the Slim Wide, the Dad and the Editor jeans.
Topshop design director Antony Cuthbertson said popular styles will also remain, with authentic washes and vintage-look fabrics.
The spring/summer 2019 season will mark the launch of four new fits.
These include the Balloon Boyfriend, the Slim Wide, the Dad and the Editor jeans.
Topshop design director Antony Cuthbertson said popular styles will also remain, with authentic washes and vintage-look fabrics.
"Selling a pair of jeans every five seconds globally, Topshop denim forms the basis of women’s wardrobes all over the world. Though the Jamie continues to take the top spot, we are excited to see our customers’ reactions to our four new fits.
"We’ve also expanded our library to include an 80’s acid wash for the new season, and focused on hem detailing and ripping across multiple silhouettes. This season denim jeans no longer feel like a staple used to complete a look, instead they take centre stage."
Topman buying director Mitch Hughes said its six core denim fits will remain, with the introduction of a new fit The Wide Leg Crop. This is as well as rips, knee slashes, blowouts and lightweight washes.
“Our guys are loyal to their jean of choice, but over the last couple of seasons we’ve noticed a shift towards looser fits.
"Customers are opting for baggier, vintage styles – so we are excited see the response to our new Wide Leg Crop this season.
"For apring we’re buying heavily into ripped styles and introducing wash effects that push boundaries and encourage individual styling choices.”