Tiffany & Co. has launched a line of pendants, Tiffany Wave, available exclusively in Australia.
The jeweller will donate 100% of profits from Tiffany Wave pendants to benefit the Great Barrier Reef, as part of its global partnership with the Wildlife Conservation Network.
Tiffany & Co. has committed a minimum donation of USD$4 million (approximately AUD$5.4 million at current exchange) globally by 2020.
The pendants are available in sterling silver and 18k white gold with sapphires.
To celebrate the launch of Tiffany Wave, Tiffany & Co. hosted an In Conversation event in Sydney focusing on coral and marine conservation.
In addition to an expert panel, the event featured a screening of virtual reality film 'Valen's Reef'.
The film saw all guests immersed in a 360 degree experience, taking them to the reef virtually.
Key guests at the event included actress and environmentalist Isabel Lucas, Sheree Comerford, Carissa Walford along with the team from the Great Barrier Reef Foundation, Wildlife Conservation Network and Greening Australia.
The Tiffany Foundation has pushed for coral conservation for 20 years, and was one of the first jewellers to stop using coral over 10 years ago.