Australian fashion retailer The Iconic has welcomed New-Zealand born sustainable brand Maggie Marilyn to its Considered edit.
The brand, which shot to fame on the international fashion scene after its first collection sold out in 48 hours, utilises recycled and organic materials and is worn by celebrities including Kendall Jenner and Megan Markle.
Maggie Marilyn founding designer, said the brand is thrilled to be included in the Considered filter and is excited to support The Iconic on its progress in championing sustainable fashion.
"Eliminating the smoke and mirrors to have full transparency on our supply chain has been key to our success.
"We’re incredibly excited to bring our consciously-created designs to The Iconic customer and further support the progress the leading e-tailer has driven in overhauling the way ANZ customers can shop considered style."
The Iconic chief category management officer Mareile Osthus said the retailer is excited to see how customers respond to the Maggie Marilyn brand.
"At The Iconic, we know our customers are increasingly looking for ways to easily shop by the values most important to them.
"We strive to create the best and most inspiring brand assortment for our customers, so we are thrilled to have Maggie Marilyn join The Iconic designer family.
"Being able to empower our customers to make conscious style decisions is incredibly important to us and we can’t wait to see how our shopper takes to the label’s consciously produced, luxury lines," she said.