Australian sleepwear label, Peter Alexander, has released a quirky line of Dr. Seuss themed sleepwear, in partnership with Australian licensing firm, Haven Licensing.
The 54 piece range, which features iconic works from Dr. Seuss such as Oh! The Places You’ll Go, Fox in Socks and Cat In The Hat is available for men, women and infants.
The Dr. Seuss brand is well-loved in Australia, with Down Under selling more books per capita than anywhere else in the world. Globally, there have been 650 million Dr. Seuss books sold to date.
The collection also features artwork from the recently published What Pet Should I Get? title, which was discovered in 2013 along with other unpublished manuscripts.
Haven Licensing MD, Tom Punch, said that the business is delighted to collaborate with Peter Alexander again.
"Peter Alexander’s collections on our brands are always beautifully executed, and this new Dr. Seuss range really has raised the bar even further.
"Peter has a way of thinking outside the box and really tapping into the shared DNA between the brands he collaborates with, and his own. We’re thrilled to work with Peter and his team once again on the iconic Dr. Seuss brand."
Dr. Seuss Enterprises' president, Susan Brandt, said that the collection captures the essence of the Dr. Seuss brand.
"We are thrilled with this beautiful Dr. Seuss collection from Peter Alexander.
"The team at Peter Alexander have perfectly captured the fun and joy of Dr. Seuss characters and the range is perfect for the whole family. We look forward to continuing our partnership with Peter and his team."
The collection is available in-store and online now.