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Eco D. is set to open its 14th store in Brighton, Victoria.

Established in 1995, ECO D. is a family owned and operated business stocks luxury women’s apparel and accessories.

The new Brighton store is a natural expansion of the already existing 13 boutiques throughout Australia.

It will join a luxe retail strip in Church Street, with the light-filled store designed by Tamsin Johnson.

Founder and owner Felicity Holding said she is excited by the expansion of ECO D. to the Bayside area.

Holding grew up in the suburb of Brighton, giving her a direct connection with the locals consumers and shopping habits.

Australian and international labels carried at the new Brighton store include: Amo, Assembly Label, Elka Collective, Faithful The Brand, Hunkydory, KitX, Luxe DeLuxe, Scotch & Soda, Steele, Nolita, Odd Molly, Spiritual Gangster, Ryder and Superga.

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