Humanitarian denim label Outland Denim has reissued the Duchess of Sussex’s favourite skinny jean, the Harriet.
The jean sold out following the Duchess’ day in Dubbo during the Royal Tour of October 2018.
Her appearance in them set in motion 25,000+ social media engagements, a 3000% boost in website traffic, global media exposure and a sizeable waitlist for the jeans.
The high-waisted Harriet jean was worn multiple times by the Duchess during her tour of Australia and New Zealand.
Her first appearance in the staple black skinnies was made only two days after her pregnancy was announced by Kensington Palace.
Thanks to the “Meghan Markle Effect”, Outland Denim has been able to offer employment opportunities to a further 46 seamstresses in its production facility in Cambodia.
The new Harriet jean (AUD$199.90) is available from at select David Jones, Myer stores or online via www.outlanddenim.com.au.