The Woolmark Company has teamed up with luxury skiwear brand Perfect Moment to launch a collaboration collection.
The partnership sees Perfect Moment launch a ski/snow collection for men, women and kids made from Merino wool.
The range uses technical yarn to create the knitwear which includes jumpers, jumpsuits, leggings and base-layers.
Additionally, the Woolmark Company worked closely with Perfect Moment to expand the brand’s outer-wear range, sourcing technical Merino wool woven fabric for jackets and ski suits that is resistant to both wind and rain.
To add another layer of durability to the outerwear pieces, the woven Merino wool is then blended with recycled polyester to further protect the wearer in cold climates.
"There’s no better place for Merino wool than on ski fields," Australian Wool Innovation (parent company of The Woolmark Company) CEO John Roberts said.
"And whilst Merino wool has been a favourite for base-layers and mid-layers, this partnership with Perfect Moment was the perfect opportunity to showcase the fibre’s excellent technical and performance benefits in outer-wear, offering a natural alternative for apparel traditionally made from synthetics," he said.
In addition to its technical capabilities, Merino wool is naturally thermoregulating, moisture-wicking and odour resistant.
Perfect Moment creative director Jane Gottschalk said the brand was thrilled to partner with The Woolmark Company.
"This partnership with The Woolmark Company showcases our values; premium materials that are fashionable and functional.
"In our AW21 collection we launched technical Merino wool woven fabric for our outerwear jackets and ski suits, which not only creates a statement (and warmth) on the slopes but is also durable for snow, wind and rain.
"This partnership is exciting for the future of wool technology and outerwear designs for both streetwear and the slopes," she said.
The Woolmark Company x Perfect Moment collection is available online now.