This was the starting point for Akira, Sass & Bide and Camilla & Marc.
Six emerging designers have been revealed for the St.George New Generation show at Mercedes-Benz Fashion Week Australia.
Casper + Pearl, House of Cannon, Mariam Seddiq, Misha Collection, POL and Vanessa Moe have been selected to showcase their spring/summer collections.
IMG Fashion director of strategy Emily Weight said it has provided a platform for leading designers such as Akira, Sass & Bide and Camilla & Marc.
"The New Generation platform is Australia’s most prestigious emerging designer showcase providing a select group of designers the unparalleled opportunity to present their collections to a global industry audience.
"The partnership with St.George to support the New Generation platform was a natural next step, and one that will evolve the program to benefit future leaders of the Australian fashion industry."
St.George is the first bank to support the New Generation program designers beyond the runway.
St.George, with support from event organiser IMG, will deliver ongoing individualised financial support and business mentoring.
This will enable designers to build their infrastructure and skills over the coming 12 months.
St.George executive Martine Jager said the designers were selected on a range of merits.
"The selection process ensures the designers are ready to showcase and deliver retail ready wholesale collections.
"This requires a level of passion, dedication and desire to succeed - which is why we are so proud to support these talented designers to not only reach the runway, but succeed beyond it as well."
The designers will showcase their collections at the Mercedes-Benz Fashion Week Australia on April 16.