Designer shopping precinct The Intersection is making a move on the 150 million Chinese citizens who travel overseas each year.
Australia is the largest international tourist market for Chinese travellers outside of Asia.
Now The Intersection, home to brands such as Zimmermann and Dion Lee, wants to dramatically enhance its offering to this market.
Owner Theo Onisforou has urged tenants to roll out a China's number one mobile payment service across the precinct.
He hopes to hit a 60% uptake in the service, currently used by tenants such as Mecca and Zimmermann, in order to leverage its direct marketing opportunities.
"The average price point in The Intersection is $400 and this kind of opportunity is incredible for the premium brands here."
In addition to this, Onisforou has vowed to introduce Chinese signage to all boutiques at The Intersection in due course.
"I want Chinese tourists to feel welcome," he said. "We want to be the first precinct in Australia to do this."
This is not Onisforou's first bid to attract the growing demographic, having advertised in a targeted shopping guide for several years.
The guide, offered to Chinese tourists at domestic airports, features a listing for The Intersection.
"Moving forward, this listing will also be in Chinese," Onisforou added.
Chinese New Year (January to February), Summer School Holidays (July to August) and Golden Week (September to October) were all identified as key travel periods for tourists.
The Intersection is a strip of luxury boutiques and Australian fashion designers in Paddington, Sydney.
Tenants include Camilla & Marc, Camilla, Alice McCall, Bassike, Lover, KitX and sass & bide.
Pictured below: The Intersection introduces a Chinese language listing to encourage international shoppers.
