The Iconic and General Pants have amplified a partnership to bolster their selling power.

The Iconic recently welcomed all nine General Pants private label brands to its 1,000 strong local and international brand assortment.

To kick-start the unique partnership, the pair have partnered with Parcelpoint to trial a new Parcel ‘Click & Collect’ initiative.

Exclusive to ICONIC shoppers only, it gives them the option to collect their Iconic orders from General Pants’ Sydney CBD store.

A first for all involved, the festive delivery trial marks an important step for both retailers to test new dispatch options.

Running until December 31, it will include the option to drop returns to store for the trial period.

General Pants Group CEO Sacha Laing praised the venture.

“Our customers are at the heart of everything we do, so we’re excited to partner with The Iconic and Parcelpoint to help shape the future of our industry.”

The Iconic CEO Erica Berchtold also praised the trial.

“We have a great test-and-learn culture at The Iconic and I couldn’t think of a better way to end the year than with such an exciting trial with two of Australia’s retail and ‘last mile’ delivery greats.

"Our customers are at the heart of everything we do, and we know that Christmas can be a stressful time of year.

"Working with General Pants and Parcelpoint to create an exclusive new delivery option to make things just that little bit easier for our customers is a testament to the ‘customer-obsession’ of all parties involved."


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